LAUNCH OF THE PERFUME JOY

VENISE EVENTS was entrusted with the organization of one of the pre-launch events in Europe. Once again, Venice served as the backdrop for this prestigious Dior event. The objective: To carry out a real initiatory journey around this new fragrance in order to deliver its codes without completely revealing it. A challenge! The bet succeeded with the setting up of various workshops (painting, sound, etc.) with content linked to the new perfume in the presence of the perfumer himself: François Demachy!